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Tips, best practices & tutorials from the Featureflow team

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Continuous Delivery

Feature Flags in Serverless Functions: The Poll That Never Fires

Flag SDKs refresh config on a timer. A frozen container doesn't run timers, so it thaws holding hour-old config. Build the client at module scope, let evaluation drive the refresh, and pre-register failover variants for the cold path.

by Tom HargreavesAug 21, 2026
Continuous Delivery

Feature Flags and the Login Boundary: Don't Let Sign-Up Reshuffle Your Variants

A visitor sees the new pricing page, signs up, and lands on the old one. Bucketing is a function of the user key — so carry the anonymous id across login, or your funnel experiments count one human as two.

by Rachel MossAug 14, 2026
Continuous Delivery

Feature Flags in Background Jobs: Evaluate at Execution, Not Enqueue

Jobs run minutes or days after they're enqueued — and workers live for weeks. Evaluate flags per execution, key them on the job's subject so bucketing matches your web tier, and give every consumer a kill switch.

by Priya NairAug 7, 2026
AI & Automation

Manage Feature Flags Without Leaving Your Editor: The Featureflow MCP Server

Your coding agent can write flag-gated code — now it can create the flag too. The Featureflow MCP server lets Claude Code, Cursor, and any MCP client manage flags, projects, and environments straight from your editor.

by Oliver Oldfield-HodgeAug 1, 2026
Continuous Delivery

How Percentage Rollouts Actually Work: Deterministic Bucketing Explained

A 10% rollout isn't a dice roll on every request. Deterministic hashing gives each user a stable bucket — so rollouts are sticky, expanding 10% → 50% keeps the original users, and no assignment table is needed.

by Oliver Oldfield-HodgeJul 24, 2026
Product Updates

Introducing Release Pipelines: Define Your Rollout Once, Every Feature Follows It

Your release process shouldn't live in a wiki page. Release Pipelines turn it into ordered phases with default targeting and approval gates — assign a feature, advance it phase by phase, and it's released.

by The Featureflow TeamJul 13, 2026
Continuous Delivery

Managing Feature Flags Across Environments Without Config Drift

Dev, staging, and prod each need different flag states — but keeping them consistent is where most teams stumble. Here's how to manage multi-environment flag config without drift.

by Rachel MossMay 29, 2026
Continuous Delivery

Server-Side vs Client-Side Feature Flags: Choosing the Right Boundary

Same flag, same key — but move a decision from backend-only code to client-visible UI and you change its latency, exposure, and coordination risk. Here's how to use both safely.

by Priya NairMay 22, 2026
Continuous Delivery

Feature Flags vs Entitlements: When to Use Which (and When You Need Both)

Feature flags release code safely. Entitlements decide who's paid for what. Collapse them into one toggle system and you'll end up with billing tied to deploys, or risky releases hidden in your pricing layer.

by Priya NairMay 15, 2026
Continuous Delivery

Testing Code That Has Feature Flags: Strategies That Don't Explode Your Test Matrix

Add ten boolean flags and you have 1,024 versions of your app — in theory. Here's how to keep your test suite tractable: stub the SDK, pin variants per test, default to safe, and clean up alongside the flag.

by Priya NairMay 8, 2026
Continuous Delivery

Feature Flags and the Strangler Fig: Refactor Legacy Code Without the Big-Bang Rewrite

Big-bang rewrites kill teams. The strangler fig pattern with feature flags lets you replace legacy code one slice at a time — shadow-testing, ramping traffic, and keeping a kill switch the whole way.

by Tom HargreavesApr 27, 2026
AI & Automation

Feature Flags for LLM Rollouts: Switch Models and Prompts Without Redeploying

Every LLM upgrade is a gamble until you can test it on real traffic. Feature flags give your AI inference layer gradual rollouts, instant kill switches, and live A/B testing — no redeploy required.

by Rachel MossApr 17, 2026
Continuous Delivery

Feature Flags for Mobile Apps: Ship Without Waiting on App Store Review

App store reviews take days. Bugs don't wait. Feature flags let mobile teams ship code continuously, gate features remotely, and kill broken behaviour — without a new release.

by Priya NairApr 16, 2026
Continuous Delivery

Feature Flags and Observability: How to Know If Your Rollout Is Working

Releasing to 10% of users without watching metrics is just gambling at a smaller scale. Here's how to connect flag evaluations to your observability stack — so you know when to expand, and when to pull back.

by Tom HargreavesApr 15, 2026
Continuous Delivery

Feature Flags for Customer Targeting: Roll Out Features to the Right Users

Percentage rollouts control how many users see a feature. Targeting rules control which users see it — by plan tier, beta opt-in, org ID, or any attribute you pass. Here's how to use them.

by Rachel MossApr 14, 2026
Continuous Delivery

Feature Flags for Database Migrations: Ship Schema Changes Without Downtime

Database migrations are one of the riskiest parts of a deployment. The expand-contract pattern with feature flags decouples schema changes from application releases — so you can migrate safely, roll back instantly, and never touch the database in anger again.

by Rachel MossApr 8, 2026
Continuous Delivery

Feature Flags in CI/CD: Automate Flag Lifecycle with the Featureflow API

Manual flag toggles after deploys break your automation story. Wire the Featureflow API into your pipeline and make flag lifecycle a first-class deployment step — no dashboards, no humans in the loop.

by Tom HargreavesApr 7, 2026
Continuous Delivery

Feature Flags in Microservices: Coordinating Releases Across Services

Synchronized deployments across multiple services kill the independence microservices promise. Feature flags give you a single control plane to release features across the stack — without locking services together.

by Rachel MossApr 6, 2026
Continuous Delivery

Feature Flag Kill Switches: Disable Broken Features Without Deploying

When something breaks in production, a kill switch turns off the offending feature in seconds — no redeploy, no hotfix, no 2am war room. Here's how to build them right.

by Priya NairApr 5, 2026
Continuous Delivery

A/B Testing with Feature Flags: Run Experiments Without Extra Infrastructure

Every redesign starts as a guess. Feature flags give you consistent user bucketing and percentage-based traffic splits — so you can run experiments without adding another tool to your stack.

by Rachel MossApr 5, 2026
Continuous Delivery

Canary Releases with Feature Flags: Ship to 1% First

The canary in a coal mine gave enough warning to get out. Canary releases work the same way — expose new code to a small slice of real traffic, watch for problems, and expand only when you're confident.

by Rachel MossApr 3, 2026
Continuous Delivery

Feature Flags Best Practices: A Practitioner's Guide

Naming, lifecycle management, boundary isolation, observability, and rollback planning — the five practices every engineering team using feature flags should internalize.

by Tom HargreavesApr 2, 2026
Continuous Delivery

Feature Flags and Compliance: How Audit Trails Protect Regulated Teams

In regulated industries, uncontrolled feature releases create audit gaps. Feature flags give you traceable, reversible releases with a clear record of who changed what, when, and for whom.

by Priya NairApr 2, 2026
Continuous Delivery

Trunk-Based Development: Why Feature Flags Make It Actually Work

Long-lived branches create merge hell. Trunk-based development with feature flags lets every engineer commit to main daily — and still ship safely.

by Tom HargreavesApr 2, 2026
Continuous Delivery

Feature Flag Hygiene: How to Stop Flags Becoming Tech Debt

Flags that never get cleaned up become the worst kind of tech debt — invisible, dangerous, and nobody knows what they do. Here's a practical guide to naming, auditing, and retiring flags before they rot.

by Tom HargreavesApr 2, 2026
AI & Automation

Why Feature Flags Are the Safety Net Every AI-Powered Dev Team Needs

Agentic AI ships code to production at sprint speed—but without guardrails, velocity becomes risk. Here's how feature flags keep humans in control.

by Oliver Oldfield-HodgeApr 1, 2026
Miscellaneous

Dark feature release with zero-second latency and zero-net effect in React

All Featureflow users know that if you want to add a new feature to your React application, you can put it behind a feature flag, release silently, then choose your rollout plan to suit.

by Oliver Oldfield-HodgeDec 3, 2025
Agile Practices

Agile Feature Driven Development (FDD) – A cheats guide

In Agile methodology, Feature Driven Development (FDD) is an iterative and incremental framework designed around focusing on feature development in 2 week sprints.

by Oliver Oldfield-HodgeOct 18, 2025
Continuous Delivery

Reducing risk with dark blue-green releases

Got something big to release? Jittery knees? Not sure how the system or the public will react? Gradual rollouts can be your friend and they can be easier than you'd expect.

by Oliver Oldfield-HodgeAug 14, 2025
Continuous Delivery

Beta testing with feature flags

Betas are an important approach to ensuring you release the right stuff to your customers. Betas are usually pre-released to a subset of customers with a feedback mechanism.

by Oliver Oldfield-HodgeMay 22, 2025
Continuous Delivery

Enabling a CD pipeline with feature toggles

Continuous delivery is a software practice which enables you to get your software to customers in small, quick increments. It is a core part of lean and agile methodologies.

by Oliver Oldfield-HodgeFeb 9, 2024

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